Business Consulting · Hanoi, Vietnam

Clarity Before
Every Decision

Phượng Minh works alongside business leaders navigating competitive markets, regional expansion, and the internal structures that hold growth together. We bring careful research, structured thinking, and honest analysis to each engagement.

+84 24 6281 3947

[email protected]

Cầu Giấy District, Hanoi

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What We Offer

Three Focused Engagements

Each service is designed around a specific business challenge. Rather than broad advisory retainers, we deliver structured engagements with clear deliverables and defined timelines.

Competitor Intelligence Briefing

A 3-week research engagement mapping the competitive landscape around your specific market niche. We analyze positioning, pricing, digital presence, and recent moves — delivering a thorough briefing with visual comparisons and strategic implications.

Publicly available data gathered systematically
Visual comparison frameworks included
Strategic implications summary

3.600.000 ₫ Discuss This

Cross-Border Expansion Planning

An 8-week consulting engagement for Vietnamese businesses considering expansion into ASEAN markets or beyond. Covers regulatory research, cultural adaptation, logistics evaluation, and financial feasibility — with two scenario-planning workshops.

Regulatory landscape research per territory
Two scenario-planning workshops included
Final expansion playbook with phased steps

16.200.000 ₫ Discuss This

Enterprise Governance & Compliance Framework

A 14-week engagement establishing or strengthening internal governance structures. Reviews existing policies, develops board reporting frameworks, creates compliance checklists aligned with Vietnamese regulations, and builds internal audit templates.

Compliance checklists for Vietnamese regulations
Board reporting frameworks developed
Management training sessions included

25.800.000 ₫ Discuss This

Ready to Begin?

A Conversation Costs Nothing

Tell us about the challenge you're working through. We'll let you know whether our approach is a good fit — straightforwardly, without pressure. Engagements begin when both sides feel confident about the direction.

Request Information +84 24 6281 3947

Why Work With Us

Consulting Done Differently

Research-First Approach

Every recommendation emerges from structured research, not intuition alone. We gather and analyze before we advise.

Defined Deliverables

You know from the outset what you will receive, when you will receive it, and how it will be structured.

Honest Communication

We present options and trade-offs rather than directives. Decisions remain with you; we provide the foundation to make them well.

Local Context, Regional Scope

Based in Hanoi, we understand the Vietnamese business environment deeply while maintaining a clear view of ASEAN regional dynamics.

Fixed-Duration Engagements

Our engagements have defined timelines. No open-ended retainers; you can plan your calendar and budget with confidence.

Confidentiality as Standard

Client information is handled with discretion. We do not reference client names or situations without explicit written permission.

Common Questions

Before We Talk

How do we start an engagement with Phượng Minh?

The process begins with a short conversation — typically 30 to 45 minutes — where we listen to the challenge you're working through and ask clarifying questions. If there is a good fit between what you need and what we offer, we will outline the relevant engagement and discuss scope, timeline, and cost. There is no obligation on either side until both parties agree in writing.

What types of businesses do you work with?

We work with Vietnamese companies of varying sizes — from established mid-sized businesses to larger enterprises navigating periods of change. Our engagements tend to suit organizations with leadership who are willing to engage thoughtfully with research findings and scenario options, rather than those looking for a quick, pre-packaged answer.

Can we engage you for only part of a service?

Each of our three services is structured as a complete engagement, because the value of the deliverable depends on the full research and analysis process. That said, if your situation is genuinely different from what our standard engagements cover, we are open to a conversation about what might be appropriate. We would rather have an honest discussion about fit than take on work that doesn't serve you well.

Do you work with businesses outside Hanoi?

Yes. While our office is in Hanoi, we work with clients across Vietnam. Meetings and workshops can be conducted in person in Hanoi or remotely, depending on what works for your team. For the Cross-Border Expansion engagement in particular, we have worked with clients in Ho Chi Minh City and other cities without difficulty.

What is included in the final deliverables?

Deliverables vary by engagement. The Competitor Intelligence Briefing produces a structured document with visual comparison frameworks and a strategic implications section. The Cross-Border Expansion Planning engagement includes two workshop sessions and a final expansion playbook. The Governance and Compliance Framework includes policy documentation, compliance checklists, audit templates, and training sessions for management. Full details are confirmed in writing before an engagement begins.

How is payment structured?

Typically, payment is split across the engagement — a portion at the start and the remainder upon delivery of the final work product. For longer engagements, we may structure payment in phases that align with key milestones. Payment arrangements are discussed and agreed upon during the scoping conversation.

Our Location

Find Us in Cầu Giấy

29 Duy Tân, Cầu Giấy District, Hanoi 100000, Vietnam

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